Apparently, one shower doesn't need four bottles. Shampoo, conditioner, body wash and moisturizer, one bloc each, in one small pouch.

Just body wash. Twenty times. Squeaky clean without the tight, dry feeling after.

Just moisturizer. Twenty times. It rinses off in the shower, so moisturizing stops being a separate step you skip.

Just conditioner. Twenty times. Rich enough to feel like a mask as it melts in.

Just shampoo. Twenty times. Sulphate-free, lathers properly in hard water, and works on every hair type.

The essentials, enough to keep you clean. Shampoo and body wash for the days that only need the basics.

Ten washes. Clean, then soft. In that order, every time. Body wash, then a rinse-off moisturizer that does its job in the time the water's running

Ten washes. No caps, no bottles, no leaks. Sulphate-free shampoo and a conditioner that melts in like a mask, both in Pink Lily.

The routine you stop thinking about. Twenty blocs, five complete routines, so you stop rebuilding the same routine every time you leave the house.